With Purpose
Explore Our Collections
Search your clubs merchandise or discover our orignal designs for every occasion.
-
Merch Alliance Original – Toddler Tennis Player T-Shirt
£19.99 This product has multiple variants. The options may be chosen on the product page -
Merch Alliance Original – Wild and Free T Shirt
£19.99 This product has multiple variants. The options may be chosen on the product page -
Mark Christie Tennis – Water Bottle
£12.42 This product has multiple variants. The options may be chosen on the product page
Our Journey and Mission
MerchAlliance is a family-run business, inspired by our own journey as parents of four children actively involved in a wide range of clubs and organizations. Through our lived experience, we’ve seen firsthand the vital role grassroots clubs play in communities-building confidence, friendships, and lifelong skills. We understand the challenges these organizations face in raising funds and building awareness, and we’re passionate about making a difference. That’s why we created MerchAlliance: to help clubs thrive by providing sustainable funding solutions and high-quality merchandise that members are proud to wear.
How Merch Alliance Works
1. Shop Unique Apparel
Discover our exclusive collections and official club merchandise, all printed on demand for quality and sustainability. Every item you buy supports our listed community clubs and independent designers.
2. Clubs & Associations: Partner With Us
We handle everything-from design and production to online sales and fulfillment. Your club gets its own shop listing, making it easy for members and fans to shop your gear. No upfront costs, no inventory, no hassle. Just share your link and start earning!
3. Designers: Create and Earn
Collaborate with clubs and associations to launch new, unique designs. Get your work seen and earn a share of every sale.

Club Benefits
Community Focus
Connect with local sports clubs, member associations, and independent designers. Build stronger relationships and foster a sense of belonging.
Profit Sharing
Support clubs directly through a profit-sharing model. Ensure that every sale contributes to the growth and sustainability of local sports.
High-Quality Apparel
Offer high-quality sports apparel that meets the demands of athletes and fans alike. Ensure durability, comfort, and style in every product.
Partner Onboarding
Clubs, designers, and associations join MerchAlliance to create their online stores and upload their designs.
Product Creation & Sales
MerchAlliance handles production and fulfillment. Products are printed on demand and shipped directly to customers.
Profit Sharing
Sales revenue is shared transparently, directly supporting the clubs and designers involved.